Roger Federer has joined independent Swiss athletics brand On Running as an entrepreneur, using his 'unique experience to help take product development, marketing and fan experiences to new levels'.

The Swiss tennis champion is working closely with the brand on new products, scheduled for a 2020 release, and On Running posted on Instagram 'As an entrepreneur, Roger Federer will work with us to create the next generation of Swiss-engineered performance shoes and the future of On. He’ll help us keep building the athlete spirit in our winning team. Because if there’s anyone who knows about winning, it’s him'.